Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible

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Brightline's Principle #1 – Acknowledge that strategy delivery is just as important as its design

Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed

Brightline's Principle #8 – Check ongoing initiatives before committing to new ones

Brightline's Principle #3 – Dedicate and mobilize the right resources

TED & Brightline present: Brightline's Guiding Principle 5

Brightline's Principle #7 – Demonstrate bias toward decision-making and own the decisions you make

Brightline's Principle #6 – Promote team engagement and effective cross-business cooperation

Brightline's Principle #9 – Develop robust plans but allow for missteps — fail fast to learn fast