Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP

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How suppressing existing customers from paid media saved Virgin Media O2 £1M How suppressing existing customers from paid media saved Virgin Media O2 £1M
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers. Using Zeotap suppression helped VMO2 to save £1M and bring more new customers.
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