Brightline's Principle #3 – Dedicate and mobilize the right resources

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Brightline's Principle #5 – Be bold, stay focused and keep it as simple as possible

Brightline's Principle #2 – Accept that you’re accountable for delivering the strategy you designed

TED & Brightline present: Brightline's Guiding Principle 1

Brightline's Principle #9 – Develop robust plans but allow for missteps — fail fast to learn fast

TED & Brightline present: Brightline's Guiding Principle 3

Brightline's Principle #7 – Demonstrate bias toward decision-making and own the decisions you make

Brightline's Principle #8 – Check ongoing initiatives before committing to new ones

Brightline's Principle #4 – Leverage insight on customers and competitors